May 6, 2004
Celine Dion Parfums Introduces New Line Extensions
Three New Ways to Experience the Captivating Fragrance from Céline
Celine Dion Parfums, developed by Coty Beauty and superstar Céline Dion, continues to captivate consumers with the introduction of Daily Revitalizing Body Scrub, Luminescent Body Soufflé, and Intense Perfume Purse Spray in July 2004.
The trio of irresistible new Celine Dion Parfums products allows one to layer the signature Celine Dion scent to create a more intense fragrance experience.
· Daily Revitalizing Body Scrub is an exhilarating, all-over skin smoother to scrub away dryness and rough spots in the shower. It revitalizes and re-hydrates with pampering skin conditioners, and is gentle enough for every day use. The Body Scrub will be offered in a 6.7 oz size with a manufacturer's suggested retail price of $12.50.
· Luminescent Body Soufflé is a light-as-air whipped cream to pamper and hydrate skin. It is infused with a touch of luminescence for a subtle, sexy all-over sheen. The Soufflé will be offered in the 6.7 oz jar with a manufacturer's suggested retail price of $18.50.
· Intense Perfume Purse Spray is the richest, most luxurious interpretation of the Celine Dion fragrance. Lavish and long-lasting, it is packaged in a sleek metallic case that's easy to carry, and ideal for travel. The Intense Perfume Purse Spray is offered in a .25 oz size with a manufacturer's suggested retail price of $25.00.
With the development of these products, Céline's desire to foster an even deeper connection to her fans has been realized. "Through these bath and body products I hope to enhance the relaxing and personal moments in our lives. To be able to extend my original fragrance, Celine Dion Parfums to include body scrub, body soufflé and a purse spray is very exciting," says Céline.
Celine Dion Parfums Body Scrub, Body Soufflé and Perfume Purse Spray will be available in department stores such as JC Penney, Sears, Ulta and Kohl's in July. For store information call 1.866.9Celine or visit www.celinedionbeauty.com.
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