January 31, 2003
Coty And Celine Dion Unveil Her First Fragrance
COTY AND CELINE DION UNVEIL HER FIRST FRAGRANCE
World's Best-Selling Recording Artist Finds a New Way to Touch Fans
Coty Beauty and the world's best-selling female recording artist, Céline Dion, today unveiled the launch of 'Celine Dion Parfums', a collection of eau de toilette, body lotion and shower gel. The collection will launch on March 25th to coincide with the opening of Céline's Las Vegas show.
With 'Celine Dion Parfums' Coty celebrates the essence of Céline - her captivating voice, strength, passion, beauty, and spirit. "Céline Dion has an immediate emotional connection with consumers," says Eric Thoreux, President, Coty Beauty, Americas. "Her voice has a classic timelessness, while as an artist, wife and mother, she embodies the values of today's woman. Like her music, the fragrance of Céline Dion inspires your passion for love and your spirit for life: her strength, confidence and determination encourage you to fulfill your dreams."
'Celine Dion Parfums' is an inspiring blend of light, luscious florals including water lily, orange blossom and exotic Tiare flower. Balanced with warm, rich amber, sheer musk and pristine blonde woods, the result is a scent that is perfect for everyday, yet still sophisticated enough for special occasions. "I think fragrance is such a special and intimate pleasure - a unique way of expressing oneself. I want my fragrance to bring joy and inspire us all to seize the day and live life to its fullest. I believe that this scent truly expresses who I am and I hope that women will love it as much as I do," says Céline.
The 'Celine Dion Parfums' bottle design is strong yet feminine, a classic shape that 'sits nicely in your hand.' The elegant facets on the sides reflect light and allow the beauty of the fragrance to shine through.
In creating the fragrance, Céline wanted to convey her own spirit, confidence and passion about life, love and family. "I like to believe my music touches people in a positive way and my hope is that this fragrance will be an extension of that," says Céline.
'Celine Dion Parfums' will be launched in bridge department stores such as JC Penney, Sears and Kohls, as well as in specialty retailers. Over time, distribution will broaden. The fragrance will launch in European countries in both the spring and fall of this year. The eau de toilette will be offered in .5 oz, 1.7 oz and 3.4 oz sizes ranging in price from $20.00 - $44.00. In addition 'Celine Dion Parfums' body lotion and shower gel will be available in 6.7 oz tubes priced at $12.50 each.
www.celinedionbeauty.com
Click here for photos from the 'Celine Dion Parfums' launch.
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