INTRODUCING CELINE DION SIGNATURE
BE IMPOSSIBLE TO FORGET
(New York, NY) Coty Inc. announces an iconic new fragrance, Celine Dion Signature, launching worldwide in September 2011. This exciting new launch embodies the legendary artist’s enduring connection to her loyal fans. Developed as an ode to Celine’s power to connect and inspire through her music, this timeless scent is the latest addition to the Celine Dion portfolio of fragrances. Since its introduction in 2003, the Celine Dion Fragrance House has continually remained a top performer in major markets across North America and Europe.
“Celine Dion is a signature icon. Her extraordinary ability to move and connect emotionally with her fans has played a major role in the global success of her fragrance franchise,” says Steve Mormoris, Senior Vice President Global Marketing at Coty Beauty. “This fragrance is the ultimate olfactive expression of Celine’s inspiring presence and innate charisma that continue to captivate audiences all over the world.”
One of the most beloved performers of our time, Celine Dion’s iconic, powerful music crosses generations and transcends language, forming lasting bonds with people around the world. Through her power to connect and inspire, she holds a singular place in her fans’ hearts which is reflected in her classic new scent, Signature. Celine Dion embraces her loyal fans through the power of fragrance, offering an emotional and sensory connection with those who love her.
"My music provides me with a wonderful creative outlet to express my feelings and share these emotions with my fans,” explains Celine. “Creating the Signature fragrance allows me to reach my fans in a completely different, yet very personal way.”
A SIGNATURE SCENT
As memorable and timeless as the singer herself, Celine Dion Signature is an elegant, classic scent with modern appeal. The scent opens with one of Celine’s signature notes—Mimosa Blossom—and a sparkling burst of Juicy Guava and Pink Lady Apple. The fragrance unfolds to reveal a sophisticated floral bouquet of natural Jasmine, which imparts a sensual, luxurious floralcy to the heart of the fragrance and mingles with Rose Essence and Magnolia Blossom to evoke a timeless allure. For lasting appeal, a base of Sensual Musk layered with rich Amberwood and alluring Sandalwood gives the fragrance a classic quality, mirroring the unforgettable nature of Celine herself.
Top Notes: Mimosa Blossom, Pink Lady Apple, Juicy Guava
Middle Notes: Indian Jasmine, Rose Essence, Magnolia Blossom
Bottom Notes: Sensual Musk, Amberwood, Sandalwood
Signature was developed by Firmenich perfumer Ilias Ermenidis, a longtime fan of Celine Dion. Inspired by the spirit of connectivity, Ermenidis worked to infuse the essence of Celine – her joy, heart and passion – into this iconic fragrance, a truly Signature scent.
Celine’s iconic silhouette is etched into the bottle in relief, creating a stunning visual signature that evokes her everlasting appeal. The rendition of Celine on stage captures her powerful presence, deepening the emotional connection it inspires. The art deco cream, black and gold carton packaging is a reflection of Celine’s own timeless, classic elegance. Celine Dion Signature will be available in September 2011 at most mass merchandisers and drug outlets.
The Creative Team:
Perfumer: Ilias Ermenidis, Firmenich
Packaging Design: Chad Lavigne
Advertising Photographer: Peter Lindbergh
About Coty Inc.
Coty was created in Paris in 1904 by François Coty who is credited with founding the modern fragrance industry.
Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.
For additional information about Coty Inc., please visit www.coty.com.