August 2010 - Coty Inc and Celine Dion unveil the new fragrance, Pure Brilliance. Developed to reflect the splendor that radiates naturally from the singer's core, Pure Brilliance is targeted to the woman with an unparalleled passion for life. The fragrance marks an exciting new entry for the singer and Coty, Inc whose past collaborations have produced many of the top selling scents across the globe totaling over $850MM in retail sales. "Celine Dion is a best selling and award-winning international music icon with a voice and spirit that touch women in a profound way," says Steve Mormoris, Coty Senior Vice President of Global Marketing at Coty Beauty. "She is brilliance incarnate which is why we created this scent."

"Pure Brilliance is about the radiance and beauty at the heart of every woman. It's the energy within that makes every woman unique." says Celine Dion.

A Fragrance Aglow

Pure Brilliance is an exhilarating fruity floral that opens with a sparkling combination of pear, apple, green leaves and freesia. The scent's heart captures the artist's feminine charm with notes of honeysuckle, muguet and daylily while the base notes play to her elegance and sophistication. Like Celine's voice, the scent is magical. From start to finish, Pure Brilliance's every note reflects a part of the singer's talents and personality: Bright, effervescent, sensual and alive.

"Just as Celine inspires us with her unique Bravura, Pure Brilliance will inspire the woman that wears it," adds Mormoris.

Majestic Packaging

Pure Brilliance is captured in a stunning bottle that references an emerald-shaped jewel. The triple-faceted sides interact to generate a reflective panel that creates luminescence and shine. Accented with a gold collar and amethyst-colored, faceted cap, the final presentation suggests luxury and modernity.

The carton has amethyst tones with a brilliant burst at its center of a vibrant diamond-pattern.

Pure Brilliance - Capture the Radiance